Changing Environment for Business

I really enjoyed reading this chapter in the book, Corporate Communication. I truly expected the book to be rather dull and was pleasantly surprised with this opening chapter. I often wonder how business managers and CEOs keep pace with the many changes that affect businesses today. The use of the many examples throughout the reading was great. It really brought home the message about how different companies responded to various changes. I have included a link to an article about changes in business being either "macro or micro" environmental changes. http://ezinearticles.com/?Changing-Phase-of-Business&id=1756105 In this article it uses the example of the addition of low cost airlines to the industry and the way some airlines responded to this major change.